Explainer Videos: Why Every Startup Needs One
Startups face a big challenge: you’ve got a brilliant idea, but not much time to explain it. Potential investors, customers, and even team members need to “get it” instantly—or they move on. That’s where explainer videos come in.
These short, engaging videos take your complex product or service and make it simple, clear, and memorable. For startups, that’s priceless.
What Is an Explainer Video?
An explainer video is a short piece of content (usually 60–120 seconds) that explains your business, product, or service in a way that’s easy to understand. Think of it as your “elevator pitch” in video form.
Why Explainer Videos Are Perfect for Startups
1. They Simplify Complexity
Startups often deal with innovative, technical, or new-to-market ideas. An explainer video translates jargon into plain language and visuals that anyone can understand.
2. They Build Trust Quickly
People want to know who you are and why you exist. A well-made explainer video creates instant credibility and makes your startup feel professional.
3. They Boost Conversions
Websites with explainer videos keep visitors longer and convert more customers. If someone understands what you do in 90 seconds, they’re far more likely to click “Sign Up” or “Buy Now.”
4. They’re Sharable
Explainer videos are perfect for pitching, social media, crowdfunding campaigns, and sales decks. One video can work across multiple platforms.
Types of Explainer Videos
Animated Explainers
Motion graphics, characters, or icons bring your message to life. Perfect for SaaS or tech startups.
Live Action Explainers
Real people, real environments, real impact. Great for local businesses and service-driven startups.
Hybrid Explainers
A mix of animation and live action—eye-catching and versatile.
The ROI of Explainer Videos
Higher conversion rates on landing pages
More engagement on social media ads
Stronger fundraising campaigns on platforms like Kickstarter or Indiegogo
A pitch tool that works while you sleep
Startups in Hamburg and Denver we’ve worked with have used explainer videos to land customers, attract investors, and stand out in competitive industries.
Why Work With Jungl Studio?
We don’t just create videos—we craft stories that make people understand your startup instantly. From scriptwriting to animation to final editing, we handle the full process so you get an explainer video that feels professional and actually converts.
(Also, we promise to keep the jargon out of the script. Nobody needs more buzzwords.)
Ready to Explain Your Startup?
If you want your idea to click instantly with customers and investors, an explainer video is the way to go.
👉 Start your explainer video project with Jungl Studio today and let’s make your big idea crystal clear.