Tipsy Tabs
Tipsy Tabs wanted an exciting, approachable brand to match their pocket-sized THC tabs—designed to deliver a fun, stress-free buzz without the hangover.
The Challenge
Tipsy Tabs came to us needing a full brand identity—logo, packaging, and product photography—and they needed it fast. We jumped into a creative sprint and, within just a couple of weeks, had their packaging and tab designs ready for print. Customers responded especially well to the wavy design on the pouch bags, and the product photography captured the brand’s personality exactly as intended.
The Brand
Creating the logo and packaging design went almost hand in hand when developing the brand. We started designing the stick with pickle textures, but moved away from this as to not confuse customers and moved towards pickleball imagery. The final design encapsulates a clean and sporty product that will reduce pain.
Packaging
The wavy T that was developed in the first round of sketching ended up being used as the final design. It best conveyed the feeling the tabs provide customers, and looked just like a tab itself when encircled. The yellow wavy lines contribute to the tipsy feeling our client was hoping to convey without being too literal or over the top.
Customer Appreciation
“I'm loving these Tabs! The packaging is awesome, and they taste great. They totally chill me out and help me relax.”
The Results
A bold, one-of-a-kind brand cutting through the noise of the THC market with unconventional design, standout packaging, and bold product photography.